Rich colour, stunning look, beautifully defined, velvety lips

Developed to deliver intense colour and 24-hour hydration thanks to its unique nourishing elixir formula, Max Factor Color Elixir lipstick gives saturated, intense colour in a single swipe. The Elixir formula is 60% a blend of emollients, nourishing agents and antioxidants, including vitamin E, for visibly transformed lips in just 7 days.

It combines the colour intensity and long wear of a lipstick with the moisture of a balm and, thanks to its tip, can be applied as precisely as a lip liner. Solid and liquid polymers combine to create a texture that not only feels soft and creamy on the lips but also lasts a long time.